Its not a=mc2

Communication education makes you think and plan, so maybe it is like algebra. Knowing the proper application of the theories is where success can be found.

Thinking of my work for a national certification agency I was drawn to the corporate advertising article, because this is something that we don’t currently do. We currently interact with a small group of core “customers”, state licensing agents. Dealing with 50 states, the military, and a few trusted territories, we are faced with several different issues happening at the same time, which necessitates the use of different persuasion theories. The main message needs to continue to be “public protection” no matter what regional or state issue we are addressing.

Currently we rely on Integration Information theory principles to achieve our communication goals. My personal experience supports Anderson’s equation

Ao = ∑ W1 S1

Reviewing the four theories for this week made me think of how each theory could be applied to past situations, my personal goal from this information is to be able to quickly identify which theory will work best for future situations. My ultimate goal would be to provide inoculations in the future. Check back in a couple years to see if I reach my goal.



Pashupati, K., Arpan, L., & Nikolaev, A. (2002, Fall2002). Corporate Advertising as Inoculation Against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects. Journal of Current Issues & Research in Advertising, 24(2), 1. Retrieved October 15, 2008, from Business Source Complete database.